We love Culture Flock.
We’ve had a huge crush on the creators of Culture Flock since way before we started the blog and have always been fans of their intelligent and witty designs that showcase things we love like books and pets (we’re easy to please). So when they said we could come snap some photos of them in their gorgeous work space, we jumped at the chance.
We started our Culture Flock journey with Lydia Smith when we worked on a shoot back in February. We love Lydia’s music and sense of personal style and we wanted to highlight it with some of our favorite Culture Flock pieces.
Their “Angry Girl Music” tee ($25) is perfect for when you want to channel your inner Kat Stratford a la 10 Things I Hate About You.
We also love Lydia in their cozy “All Things Cat” sweatshirt ($40). It’s everything we really like: coffee, pizza, bikes, and cats.
After our first Culture Flock visit (and hours ogling their perfect office space), we came back to get some shots of the women behind the brand and talk to them about how Culture Flock came to be.
“We started this journey in April of 2013. We were all in the midst of career changes and had been tossing around the idea of designing clothing. We enrolled in screen printing classes and began renting a tiny windowless room that could barely fit our printing press, much less our desks. We worked a lot of weird hours, made a ton of mistakes, but eventually came up with concepts that caught on.”
We love their dedication and are inspired by how they worked to build their business.
Springfield loves Culture Flock, but we’re not the only ones. You can find Culture Flock items in over 30 boutiques throughout the country – and they’re only getting bigger.
“There are a lot of great companies out there right now. We love the stuff by Stay Home Club and Wildfang. We’ve made friends with tons of other makers like us over the last few years and are always amazed at the genius stuff they’re creating. It’s an exciting time to be in this business.”
How did they do it? They’re realistic and honest, especially with themselves. Fellow business owners, take note. It’s about the journey and all that.
“We’ve learned that not every idea is going to be a winner and that’s okay. Many times, those mistakes end up taking you to your next great idea. We’ve also learned to not get bogged down with the uphill task of building a brand. When you stand back and look at it, it seems so daunting. Keeping focused on your goals and making little strides every day will get you where you want to be. Just be patient and work hard.”
Culture Flock is Brittany, Summer, Brent, Kendra, and Chase.
They like animals, music, books, art, and nature. They strive to encourage individuality and creativity and have been designing and creating art-inspired clothing and accessories since 2013.
Thanks Culture Flock, you guys rule.